Consumer Health and Wellness

41/1165 → 17/1126; -2.01 percentage points of formation share.

The consumer health and wellness cohort is cooling sharply even as the specific mechanisms it depends on, telemedicine and telehealth, are growing at 2.78x and 2.37x and mental health tech at 1.64x, which suggests the slowdown is not about waning demand for care delivered digitally but about consumer-facing wellness apps losing ground to more clinically embedded models. Look at the split within the batches themselves: Joon Health, Oto, and Selia are consumer subscription products selling directly to patients for ADHD, tinnitus, and therapy, while Finni Health and Kips Health sell infrastructure to providers, handling billing, scheduling, and RTM reimbursement rather than selling wellness to end users. That second group is really a bet on the plumbing of care rather than the experience of it, and it maps onto where the growth is concentrated in the statistically related telehealth and telemedicine categories. Geography also cuts across the group in a way worth noting: SaveIN, IMT Care, and Clinikally are all built around India's specific problem of out-of-pocket healthcare spending, a market condition distinct from the US consumer subscription logic behind Instalab or Empirical Health. The cooling likely reflects that pure consumer wellness apps, easy to spin up but hard to retain users on, are being squeezed out relative to companies that attach themselves to reimbursement systems or insurance rails, a shift accelerated since 2023 as GPT-4 class models made it cheap to build MediSearch-style clinical answer tools and administrative automation like Kips Health's RTM billing, redirecting builder attention from the wellness app layer toward the underlying medical infrastructure layer.

No comparable outside activity is connected yet.

These share a word with “Consumer Health and Wellness” but are tracked as separate categories. The real overlap below is the actual share of Consumer Health and Wellness’s companies also found in that category — not a guess.